Wednesday, January 25, 2012

Book Mark: And There Goes the Apostrophe

I came across this article a few days ago by Lindsay Johns for The Daily Mail and had to share.
Waterstones: O apostrophe, where art thou?...
So another one bites the dust. Yesterday the high street bookshop chain Waterstone’s announced that, as part of its re-branding, it has decided to move with the times and officially change its name to Waterstones, sans apostrophe. O tempora, o mores!

Apparently the company’s decision has something to do with web filtering for ease and convenience in our digital age of URLs and email addresses, but if I'm honest, I find that a poor excuse.

How sad that yet another business chooses to blow an uncouth raspberry in the face of grammatical convention? For me, this committing of ritualistic grammatical hari kari is nothing other than wanton stupidity.
It is a great article, if you enjoy debates over grammar and linguistics as I do. To continue reading, head on over to The Daily Mail.

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